Everyone needs to have at least one ankara print bag in their closet and JIDE Gear is making that a woman’s dream come true. Capitalizing on the popularity of ankara, JIDE is targeting the accessories niche with its line of ankara print bags, stylish clutches and beaded necklaces. The brand’s material of choice for its print bags is ankara – an emblem of bright colours, symbolic of West African culture, but which has also become a growing trend in America as more non-Africans are wearing clothes made with the fabric. Over the last few years, JIDE’s founders have travelled to Nigeria and all those trips triggered a passion for African fashion leading to the birth of the brand. Ankara is also reflected in the beaded fashion accessories they create.
Here is what you need to know about JIDE. The name Jide is taken from the Nigerian Igbo language phrase “Jide aka”. It means to hold hands. They are based in Atlanta, Georgia and their mission is to join hands with local, independent artisans from West Africa to promote their locally-made fashion accessories to globally-minded, innovative-styled individuals. With a vision to be the best at promoting the African brand; her clothing, people and culture, JIDE launched its online shopping mall this May.
Take a peak at JIDE’s amazing ankara print bags in the pictures below. Each one is carefully stitched to perfection from the inside out featuring a type of ankara fabric. All beaded accessories along with these beautiful ankara print bags can be purchased online at Jide’s website: https://www.jidegear.com/ Don’t forget to take advantage of their opening discount code: LAUNCH15 for 15% off your purchase.