Even if you don’t like baseball, you should be planning to hit a home run in your business marketing but how does one do that? It’s not exactly what you think it is. You know, its holiday season right now. As the new year approaches, I see this trend all the time of people setting lofty goals of things they want to accomplish and attain, which is great. The only problem is that most people often set goals that are unrealistic. It is either they don’t give themselves enough time to bring that goal to fruition or they set a goal too high that they are unable to meet it at the end of the day. I was that person before but now, I know better.
Set realistic, attainable goals: So, what you really want to do is have a marketing plan with some realistic goals that are attainable for yourself. If you want to lose weight, you can’t go to the gym the next day and start heavy lifting for several hours on end. You will only end up with an injury that will eliminate all of the good work you have done before then. The recommended advice would be to start small in the first week. You will do cardio for 20 minutes, rest for 5 minutes and lift weights for 10 minutes. The next week, you can increase your reps and continue in that order until you begin to build muscle, reduce body fat and see incremental results that are long lasting. The same goes for life and business. Have some goals, break them up by each month and then create a plan for reaching those targets.
Give yourself enough time: Under the direction of my mentor, I created a vision board this year and on that board, there are things that might happen immediately while others will take a little longer but at the end of the day, they are my top tier priorities. I’ve kept them very simple because the less complicated, the better. What I am saying here is that maybe you need to break up any lofty goals you have into short-term and long-term projects that you will work on over an extended period of time. This does not mean that you should totally ignore the long term goals completely. Work on all of them daily, weekly or monthly but give yourself enough time to build each project to full capacity.
Know your strengths and be flexible: When you start working away at your goals, stick with what works but be flexible. If something is not working, try a different angle until you find a strategy that gets the job done. Don’t invest in selling active or yoga wear when your customers are much more interested in the women’s dresses you make. Understand what your market needs that you are already good at. Master the right thing you’re the best at while understanding when is the right time to bring other people on board. Build upon what is currently working and become a complete master at it. Dominate the space that’s in front of you before you moving on to the next big thing.
Try not to make any mistakes: Many people say that mistakes are good because you can learn from them but I disagree. As you begin the journey towards making your goals a reality, what you really want to do is make sure that you don’t make a lot of mistakes in your business. The reason is because mistakes can erase a lot of the good work you have already done. Mistakes can cost you everything you’ve worked hard to build in the first place. They leave you in a place of worry, regret and are hard to fix. You should be learning from the mistakes of others so that you do not make them. Get mentors and counsellors in your life and by that I mean, people who have already done what you want to do successfully so that you can learn the tricks of the trade.
Do all these things consistently over say, one year with extreme focus and you will discover that you really would have knocked the ball out of the park. Talk about the perfect home run!
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What are you currently doing to make sure you hit a home run in your life and business?