Insights from Heuritech’s African Designers and Trends Report
African fashion is becoming an influence to be reckoned with and the world is beginning to take notice of the continent especially following the surge…
Take the Blog Reader Survey!
It’s hard to believe that this blog has been around for a few years now and I owe it to you – the reader. I…
3 Ways to Stand Out in a Crowded Marketplace
It is no news that the fashion industry is a crowded marketplace that is extremely saturated. There are so many brands and designers out there…
Why You Need a Professional Fashion LookBook
Fashion lookbooks are an important aspect of both design and communication for fashion especially if you are ever going to approach a store or retailer…
Fashion PR: Pitching Your Brand to Media
Fashion PR can help your brand get featured in glossy magazines and online publications, which is a great way to build awareness and brand recognition.…
PR, Ethics and the Business of African Fashion: A Case Study on Zuvaa Inc.
Quite frankly, I was just browsing the internet for the latest stories in African fashion when I came across this petition against Zuvaa – a global marketplace for…
Hitting the Home Run in Your Business Marketing
Even if you don’t like baseball, you should be planning to hit a home run in your business marketing but how does one do that? It’s not…
Turning Conversations into Business Leads
What if you could convert your daily conversations into profitable business leads? Think how much of a difference that would make to the way you associate…
Establishing a Connection with Customers
Not being customer-centric can be a threat to any business. A strong connection with customers will help you to discover who they really are, the challenges…
Tips for Planning a Shopping Event
Special events are an important function of marketing and there are many instances in which you might want to host one. If you have a loyal…
How Emerging Designers Can Beat Their Competition
Emerging designers in the fashion industry are facing a lot of competition and the pressure to keep up is high. It is obviously no news…
How to Attract Customers to Your Online Store
There is one thing every brand really wants amongst other things and that is to attract customers. At the heart of all digital efforts, brands want…
Why African Fashion Packaging Is Important
When it comes to African fashion packaging, it is just as important as the product. Designers spend so much time fine tuning their product to…