Tips for Planning a Shopping Event

Special events are an important function of marketing and there are many instances in which you might want to host one. If you have a loyal…

How Emerging Designers Can Beat Their Competition

Emerging designers in the fashion industry are facing a lot of competition and the pressure to keep up is high. It is obviously no news…

How to Attract Customers to Your Online Store

There is one thing every brand really wants amongst other things and that is to attract customers. At the heart of all digital efforts, brands want…

Why African Fashion Packaging Is Important

When it comes to African fashion packaging, it is just as important as the product. Designers spend so much time fine tuning their product to…

5 Things African Designers Should Know About Building a Successful Business

African designers have come a long way and there is still a lot of ground to cover as the industry continues to grow. The business…