Jamila Kyari conjures an eclectic, yet elegant sense of style by mixing colourful African prints with cultural inspirations, and then pairing them with Western influences. All these have forged the brand’s values, founded on a zeal for inspiring women to live a colourful, vibrant and bold life.
Our community of savvy, stylish subscribers and customers is growing worldwide.
Jamila Kyari’s foray into fashion began with playing dress up inside her late mother’s closet as a little girl in Nigeria. It later transitioned into watching runway shows on television and since then, she has never looked back on her love for style. After immigrating to Canada as young woman, she reconnected with nostalgic African wax print fabrics, popularly known as “Ankara” in West Africa. What happened next was inevitable. These fabrics, with their vibrant colours, intricate designs and bold patterns began to shape her adult personality while providing a burst of confidence. At the same time, her flair for creative writing and communication arts would lead her into documenting stylish pastimes for the reading pleasure of others.
The brand was launched in March 2017 and the site, only a blog at the time has grown into a global fashion, beauty and lifestyle destination for a community of colour and print loving individuals. By studying the needs and tastes of her audience, Jamila Kyari spotted an opportunity to create comfy, chic and casual print apparel in simple styles — ones that could fit easily in any into any closet, pairing with existing outfits without looking too eccentric. Eventually, a limited collection of tote bags was born. And these remain a fun, yet subtle means of easing beginners into the maximalist lifestyle. Going forward, the brand will produce a variety of clothing and accessories. Join us as we embark on this vibrant journey!
Growth is important for us but not at the expense of our people and their individual or collective wellbeing. Thus, we are choosing to grow and expand at a steady pace.
Regional offices around the world
Prioritizing the Growth of Our Community and Commerce
People matter and are at the heart of what we do. We believe that local communities and their economies are sustained when we operate ethically.
African wax prints originated in Europe with roots dating back to Indonesia. They are relevant and synonymous with the global African identity.
We appreciate the skills of our production partners. Materials are sourced carefully and each item is stitched to perfection with much care.
Our team consists of both fashion enthusiasts and business experts who have a keen eye for what makes a good outfit.
Style mavens making a difference.
Founder and CEO