Content creator and style blogger turned entrepreneur Emmanuela Okon is showing others how they can achieve an elevated personal style without sacrificing comfort. She is the Founder and CEO of an athleisure and jewellery brand, E’s Element, which is proud to announce the release of its fall/winter collection. The jewellery offers uncompromising quality without the designer price tag. At the same time, the comfy apparel promotes body positivity with sizes ranging from XS-2XL, all of which are available for retail online.
Athleisure is essential for working professionals juggling various roles that include career and entrepreneurship while working from home. Regarding this, Okon does not think athleisure will ever go out of style and believes it is the go-to for most people because it removes the stress from finding the perfect outfit. Rightly so, the market for casual wear is booming and expected only to grow.
In recent research, Louise Deglise-Favre, Apparel Analyst at GlobalData, says, “people have simply been able to get more wear out of athleisure clothing while working from home over the pandemic. Now, with hybrid working set to continue, people will still want to dress casually and work out on the days they are not in the office. As for in-office working, we expect that to become more casual too. Trainers at the office and the sweatshirt-under-a-blazer look will be more popular. All of this traction will help the sportswear market grow by an impressive 25.1% to $551 billion between 2021 and 2025.”
Okon started her entrepreneurial journey in 2020, having graduated from the University of Toronto – Mississauga, where she studied Communications, Culture, and Information Technology Management. She hadn’t always dreamed of being an entrepreneur, but her love for fashion and content creation compelled her to launch her brand. It took a few months to complete the process of bringing the ideas from concept to reality. Nevertheless, E’s Element finally launched in 2021 and has experienced steady growth.
Athleisure and jewellery might seem like an unlikely pair, but Okon says E’s Element’s collections are a fusion of the comfort and class that stems from her own personal style. “Initially, my ideas started with the idea of jewellery alone, but I also saw an opportunity in athleisure wear, which is a part of my style. So, I wanted to combine the two elements together to show people how they can elevate their casual wear by incorporating gold or silver accessories as accents,” says Okon.
In terms of the creative process, E’s Element produces its products in collections, making it easy for customers to find what they are looking for. It starts with Okon scouting for trends, ideas, and inspiration on social media. Once she has settled on an idea, she creates a visual mood board of those concepts, from which she contracts a skilled designer to sketch the products. Working closely with offshore manufacturers and suppliers on production, all fabrics are hand-picked and created based on in-house designs to maximize comfort for all body types. Upon completion, the products are then shipped to Canada, from where all packaging and delivery take place.
For the brand’s fall/winter collection, E’s Element has released classic colors with a trendy twist. Many color offerings can be found in velvet to offer a hint of luxury. Included in this collection are sweatsuits, joggers, crop tops, cycling shorts, as well as many more styles. The color options and styles available were decided with the assistance of the brand’s predominantly Black online following through social media, polls, and direct reviews. This resulted in a color palette that accentuates the beauty of darker skin tones while maintaining accessibility for everyone.
“Our ideal customers range from college and university students to young, working professionals who are socially savvy and want to support female entrepreneurs or Black-owned businesses. Studying the behaviours and habits of our customers helps us understand them better. We spend time gathering important data about and from our ideal clients so that we can get their input in creating collections that matter to them. Platforms such as Instagram and our website have been pivotal in helping us make crucial business decisions.” says Okon.
It is currently the holiday season, and you might need a perfect gift for that special someone, but even if you are not, it is worth the splurge. Beat the Black Friday rush and get your order in because E’s Element has covered you. Their huge athleisure and jewellery selection make it easy to find the perfect piece for every outfit and occasion. Let’s look at some top picks from E’s Element to help you stay warm and stylish this season.
Essential Light Grey Sweat Suit
Who says you can’t look stylish in and out of the house? The Essential Light Grey Sweat Suit screams cozy vibes, and that’s how E’s Element wants you to feel when wearing this set. This particular piece makes you feel comfy and stylish without even trying. Made of quality material, the thick sweater will keep you warm while lounging at home but the moment you get moving, it keeps you at just the right temperature. Only want the hoodie? All of E’s Element’s products are available to be shopped separately.
Price: Starting from $75.00 CAD — SHOP NOW.
3 Piece Chocolate Brown Velvet Set
Are you a Y2K trend lover or know one? Then this is the gift of athleisure for them (or you). This Chocolate Brown Set is a homage to a simpler time… without the jarring colours we remember. This set includes a Crop Top, Hoodie and Joggers all made in premium velvet fabrics, ensuring comfort and style all day long. This set will keep you looking stylish, powerful and most importantly comfortable. The high quality fabric is resistant to patching, so no need to worry about sitting down and relaxing creating patches. I would highly recommend the Chocolate Brown Set to treat yourself or the fashionista in your life. Like the Essential Grey Sweat Suit each piece can be sold individually, but you save money buying it as a package deal.
Price: $145.00 CAD — SHOP NOW.
Ella’s Hollow Heart Ring
Sometimes less is more, and in this case I completely agree. Ella’s Hollow Heart Ring is a perfect example of purposeful minimalism. This ring gets the message of love across masterfully, without unnecessary clutter. Ella’s Hollow Heart is perfect for everyday use and was created with this in mind. Its minimalist design makes it verstille for any outfit or occasion, and like all of E’s Element’s jewellery, it is built to be tarnish resistant and extremely durable. This is executed by having a high grade stainless steel inside for strength, and 18k gold plating to eliminate the green finger effect. Additionally, having the 18k plating ensures it’s safe for people with even the most sensitive skin. This piece should be at the top of your list.
Price: $51.00 CAD — SHOP NOW.
Images courtesy of E’s Element.
Speaking of elevated style, would you upgrade your office style by wearing sweatsuits with a sharp blazer and some jewellery to work?
I’m a seasoned communications and marketing consultant with a penchant for all things stylish and chic. Follow me on social media and subscribe to the newsletter for regular updates on industry trends and much more!