Where to Buy African Fashion in United States of America

*Sponsored post – With the growing popularity of African prints, it is no wonder that the market is filled with several amazing brands for clothing and accessories. Social media is buzzing with many brands starting up and as a matter of fact, the brands are so many that you would probably have to research each one to find the specific items and quality you are looking for. However, this is a good thing because as the saying goes, “variety is the spice of life.” It is important to have a range of options to choose from when making a purchase. If you have been looking for authentic styles to complement your way of dress, whether you are of African descent or not, then you are at the right place. Here are some of the top African fashion brands in United States of America that you absolutely need to keep on your radar right now.

Image source: MyTribeNG

MyTribe NG

By combining traditional African prints with modern fashion trends, MyTribeNG is helping its customers to steal the spotlight through the best-looking outfits available from their online shop. The brand is US-based and they design both clothing and accessories with the utmost care while paying attention to all women’s needs. Whether you are looking for something to wear to a glamourous occasion or for a weekend stroll along the beach, MyTribeNG has got you completely covered. Hint: You will love their best-selling Onome Midi Dress!
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Cherahani Dreams

Cherahani Dreams is a clothing and accessories brand that brings to life the fruits of imagination from its owner, Annelouise Mwangi’s creative mind. Featuring beautiful, bold and playful designs, her approach to making clothes is very organic and artistic. She enjoys the production process and allows each design to chart its path from concept to finish. This sort of creativity is no surprise since she had initially thought of being a painter, an interest that feeds naturally into fashion.
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Suakoko Betty

Charlene Dunbar is an engineer turned fashion designer and the founder of Suakoko Betty. Having fled the civil war in her homeland at the age of 11, Liberia she moved to the United States of America. Eventually, she perfected her sewing skills under the tutelage of her mom and church ladies, creating designs that were reminiscent of a colourful, vibrant perspective. According to the brand, “print mixing, surprise colours and sleek styling” are their signature style for collections all manufactured in Atlanta.
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Diop

Founded in Detroit in 2018, Diop creates African clothing for men and is on a mission to help you feel good. Their apparel is designed with inclusion in mind for people who care about standing out in style rather than fitting in with the crowd. The brand does a good job of educating potential customers about cultural appropriation while emphasizing that their clothing is creating space for all those who might want to learn about the history of the Black Diaspora – from Colonialism to Pan-Africanism to Afro-Modernism.
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Busayo NYC

Brooklyn based Busayo was created out the appreciation for colour and its ability to communicate the dynamism, personality and nuances of a person. The brand believes that African textiles are a rich medium for understanding the past and present. Therefore, Busayo creates unique and one-of-a-kind fabrics for their clothes that are all based on Adire – a traditional Yoruba textile dyeing technique from Southwestern Nigeria. Through this, they are able to play with a variety of colours and textures.
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Diyanu

Diyanu is a Black-owned company based in Philadelphia with a thiriving online store. Founder and CEO, Addie Elabor has a unique vision “to empower people to express themselves in a unique way” through ready-to-wear African clothing and in the long-term to bring positive change to Africa’s textile industry. They will achieve this by partnering with fabric and garment manufacturers on the continent. Diyanu has been praised by The New York Times, Philadelphia Magazine and CBS.
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Image source: Busayo NYC

TrufacebyGrace

This brand aims to bring authentic African jewelry and accessories to the United States. Describing their products as “haute chic,” TrufacebyGrace’s pieces are a fusion of both the traditional and contemporary with a modern twist. Their pieces have been worn by many celebrities like Janet Jackson, Kelly Rowland, Miss Universe 2019 – Zozibini Tunzi and Actress Nomzamo Mbatha from the movie, Coming 2 America.
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Ray Darten

Yetunde Olukoya founded Ray Darten as the home of unique African print outfits for women. As a doctor turned designer, she strongly believes in crafting Ray Darten’s pieces with bold prints in versatile designs to complement each woman’s unique beauty and identity. The clothes share stories of Africa’s rich culture and heritage. In 2019, the brand expanded to a new production facility in Nigeria and increased their staff. According to the brand, all artisans work in a clean, safe, positive and collaborative environment. They have also committed to socio-economic change by giving back to underprivileged children through their Ray of Hope initiative.
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Cloth and Cord

Ellana Kone is a former IT professional who is also the owner and head designer at Cloth and Cord. She first learned how to sew in high school and her skills evolved from there into making garments with a professional touch that were loved by most. After working in IT for over 10 years, she started Cloth and Cord, specializing in wearable art made into jewellery and accessories, and has not looked back. Her pieces have been featured in Disneys “Tale of a Lion King.”
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Do you know of any other brand that retails African fashion in United States of America, which should be added to the list?

Updated: December 7, 2023